catalogue shopping

Catalogue shopping has grown over the years from small beginnings to the multi million pound industry we see today. Most of this growth has occured online, as internet shopping has grown every year, so has catalogue shopping too. The two go hand in hand, and almost every day a new company is created on the internet, hoping to get a slice of this huge market and the rewards that come with it.

Being first is always an advantage, and the likes of argos and littlewoods are ahead of the rest because they are now well established catalogue companies in their own right. Littlewoods especially have focuse all their attention towards online operations, and now have no high street presence at all. This highlights the power of the internet, and littlewoods have been quick to seize the huge growth online.

To do this must have been a big gamble, but the figures don't lie, and sales continue to rise year on year, and show little signs of stopping either. Argos catalogue have a different business plan, that involves mass market advetising, using many different media forms. The argos catalogue is now in millions of homes in the UK, and they also have a strong online presence and spend a lot on tv advertising as well.

These two catalogue companies are the most successful, and make sure their prices are competitive, and amongst the lowest you will find. Their buying power also helps to get their prices lower than the rest, and as they mnake more money they spend more on improving their product ranges, and lowering costs and overheads. Catalogue shopping online has changed over recent years due to these two companies, and other brands are struggling to keep pace, such as grattan and kays. They are the competition, and the fighting is fierce, but only the strong will survive, and the recent challenging financial times mean the best will rise, those with a solid businees plan, and large resources will thrive.

The large supermarket chains are also becoming more interseted in the online catalogue shopping market, epecially tesco, and are real challengers to the likes of argos