The Choice catalogue has seen some huge growth over the last few years, which is probably down to its owners, the shop direct group, who have taken over the mail order catalogue business in the UK. This has allowed choice catalgoues to broaden their ranges extensively and become more successful in the process. The actual catalogue is an online only operation, much like Littlewoods are now, so the prices are much lower than they were a few years ago. With the competition so fierce in the retail sector, the likes of choice, littlewoods, additions and the others are all owned by the same company, will be the one's who survive. It hardly seems fair does it.
At the moment you can buy now and pay in a years time if you start an account with choice. You have to spend over £100 though, but the enticemnt deal is what draws customers in for the first time. You will also usually see £20 or £30 off your first order deals as well. It is a god way of doing business, and has been tried and tested over many years. The catalogue company hopes that you will stay with them for many years and this initial bonus will be made back, and then some.
The choice online catalogue is packed with many products from a wide variety of departments such as clothing lines with some top designer names, electricals, homeware, furniture, sports equipment and garden products. This goves a very broad range of goods and services to choose from. The prices are very competitive and you will find heavily discounted items on sale all year round.
Choice also gives you the option of collecting your items from their network of collection stores. There are over 3000 of these stores around the country and they are local covenience shops and retailers who are part of the set up. The reason is that they offer an alternative to waiting in all day for your parcel to arrive, which is a great idea, and is very customer focused. This is what keeps shoppers happy and means they will continue to shop with you.
The homeware section has every kind of home item you can think of. The goods are arranged in the different sections such as bathroom, kitchen, dining room and so on. You can also shop by price or by brand. This makes it very easy to see what you want, and find the things you are really after in quick time. Each section has its own special offers, and these are always on view from the main category page. The items that choice is really ushing are advertised in big bold pictures so you have no doubt about seeing them clearly. Every product has a picture with it and the price under or next to it.
There are also men and womens sections, where you will find all the clothing and accessories. The womns section has lingerie, bridal wear, shoes, jewellery, coats, hats and loads of other things. Likewise the mens section has hundreds of goods, and many gifts as well. For the kids there is a toys and games department with thousands of toys to keep them occupied for hours on end. All the latest computer games, and the big name consoles like the PS3 and Xbox are in here, with some great bundle offers such as discounts for buying a few games with any new console.
The appliances department has all the fridges, freezers, cookers, washing machines and other kitchen appliances you will need. You will also find many power tools and home improvement goodies as well. Another feature of the choice catalogue is the store card and rewards offers. If you keep on shopping with choice then you will be rewarded with even bigger discounts and money off your next purchases. The more spend the bigger the benefits, and many catalogue retailers use this option. It keeps customers coming back for more. The store card can be a good way of geting your hands on interest free shopping, but only if you use it wisely. You have to ba ware of the large interest payments if you fail to pay off your balance by the end of the next month. All big companies have these cards and they generate huge amounts of money with them.
Choice is no different, and on every page there is a link to interest free shopping, and to their store card. They push this like crazy because they want you to get in debt to them, this way they can make even more cash from the things they sell. Think about it, if you have a £100 fridge and sell it for £100 you will only make the profit on what you originally bought it for. Lets say choice got this fridge for £60, so they make a £40 profit on it. If the customer buys it using the store card and fails to pay the £100 balance, then the interest starts to kick in. This way choice could make a lot more profit on the fridge. You may end up paying an extra £20 or so pounds for it. This adds up to a large amount of money over hundreds of items every day.
Product insurance is another way for the catalogues to make more money. The manufacturers warranty is usally for one year and this is genrally enough for most people, but these companies push the aextra warranty protection like crazy. Most of them are not worth it, and this practise has been heavily criticised in the past, so you are better off staying clear of these types of offers.
Back to the actual catalogue, and it is one of the best on the internet by a long way. More and more customers are signing up and spending their money with choice online. The big attraction with all catalogues is that you have everything under one roof so to speak. It is a simple and efficient way of doing your shopping, and most items are only a few clicks away. The ease of use of the layout is a winning formula that helps retain the loyal customers, and the deliver is very good and prompt. You have to really focus on customer saisfaction in this sector or you will lose them. The competition is very fierce, and there are many other retailers who will do the job just as well if given the chance. This is why the choice catalogue is doing so well, and will continue to grow every year, offering bigger and better deals.
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