Saturday 10 October 2009

Very Catalogue Online




The Very catalogue is the new name for littlewoods direct. They have changed their name in a big marketing exercise. What was wrong with the old name i have no idea, but very is the chosen replacement. You still have the main littlewoods catalogue that retains its name and has not changed just to make things a little more confusing. Completely changing a well known brand name is a bit of a risk that littlewoods are prepared to take, so perhaps they just wanted to keep their main name separate from their other business.

So what do you get in the very catalogue that is different from the old one? Not a lot by the looks of things. It still seems to have all the same departments and products in there. You have a very well laid out format that has all the things you need with just a few clicks from the homepage. The site is very good at grabbing your attention, with colouful pictures and images. The only clue that things have changed is the title obviously, and just a little mention that very catalogue is the new name for littlewoods direct. This is shown just below the main logo in an understated way.

Most people who look for the old catalogue will still search for it under the old name, but very.co.uk comes up instead of littlewoods. Customers will hardly notice the difference. Because littlewoods deals exclusively on the internet, this re-branding will not have cost that much money to do. This is a big advantage that their rivals cannot do. It was a bold move to move online but it has certainly paid off for them big time, so good luck to them.

The new catalogue has ten departments ranging from mens and womens sections, electricals, homeware, toys and sports and leisure. The womens department has many good features like the best sellers, the hot items, the top ten products, and fashion guides and advice from top designers and celebrities. Very is big on clothing and fashion, so this side of the catalogue is packed with items and goods to suit all wallet sizes and tastes. The good thing is that the prices are very reasonable, and are usually amongst the lowest on the internet. Another good feature is the "new in" section, where you quickly find all the brand new clothes and must have items. The style guides are also very helpful, and give a good insight into the latest trends and fashion ideas. The celebs section has all the goods endorsed by the recruited celebs who have their own ranges out. This is a fairly new thing, and is a unique way to sell more stuff that littlewoods are the pioneers of. Very clever marketing indeed.

The mens department does not appear to have any celebrity endorsements as yet. I imagine this will change in the future, or perhaps men just don't really follow fashion celebs as much as women do. They may not really care who is promoting a certain style and may not be interested in that sort of thing. Anyway, the mens section has a load of decent brand name gear in it at cheap prices.

The furniture department has over 1000 products in it, and is very comprehensive to say the least. You can shop by brand, price or by the different types of furniture such as bathroom, bedroom, living room or garden. It is all laid out in a user friendly way to make shopping at the very catalogue about as easy as can be. There is also a buy now pay next year offer, which is good marketing with the busiest time of the year fast approaching. It also helps to spread the cost of these expensive items. A good feature is the trend report and the latest looks, where you will find some valuable information from interior designers. This can help you sort your house out for free, or at least give you some handy tips before you start out. The improve for less ideas are also very good. The very catalogue gives you good information on how to save money by doing things yourself with diy products, or by how to redesign what you already have to create a fresh look that does not need to cost much money. Perfect for these times when money is a bit tight.

The electricals department has all the most popular things like mobile phones and ipods heavily featured. There are over 230 different kinds of mobile phones in the catalogue, so you are bound to find something you like. All the games consoles are included in this section like xbox, playstation and wii. The games for them are to numerous to mention, and you can even pre order the most popular games before they come out, just to make sure you get your hands on them first. You will also find hundreds of cameras and camcorders, computers and audio equipment. The games section has one of the biggest choices on the internet, with almost 1000 to browse through. Other good deals are the bundle packages, where you can save money by buying a new gaming console with a selection of top titled games thrown in for good measure. This offer has been very popular, especially as a gift for family members and friends.

The very catalogue has a massive appliances section, where you find every conceivable kind of appliance known to man. Shop by brand name or by price, the choice is yours. This is where you will find some of the biggest discounts, especially on kitchen appliances such as kettles, toasters and microwaves. All the latest gadgets that make life easier are in here, and this is a good way to pick out unique gifts for people. You also get monthly deals on the best items, so you will not miss a good deal when it comes around.

The home section has all the bed linens, table cloths, curtains, cushions, rugs and towels. Style guides will help you match these items to your current colour scheme in your rooms, and tell you what stlyes are hot right now and in the future. You will be spoilt for choice and ideas in here. Very comprehensive and detailed which is what people love. The home section also comprises all the garden furniture and accessories as well. Sheds, conservatories and out houses are in here, as well as gardening tools such as rakes and spades. Again the selection is huge and one of the best around. You can even get gardening tips and tricks from experts.

The gifts and jewellery psrt contians watches, rings, bracelets, perfumes and exciting gift ideas and novelty gifts. If you are struggling to find the perfect gift them the experience days are a great option. All sorts of experiences can be bought from driving sports cars to luxury spa breaks. You will never be short of ideas with the very catalogue online that's for sure.

The kids are taken care of with a huge toys department that will keep them entertained for hours on end. All the best known puzzles, games and learning toys are contained in the pages. To make things easier you can shop by age range or by price range. The latest upcoming toys are listed too, so you can keep ahead of the game and get things early for them.

The sports and leisure items have their own department, and you will find everything from weights to trainers, rowing machines to hooded tops. Shop by brand name or price, or find out what is hot at the moment. The prices for the sports gear are some of the lowest around, so littlewoods must be buying in big quantities from their suppliers. The customers benefit in the long run with beter deals and prices.

All in all the new very catalogue from littlewoods is full of good deals and huge variety of products. The prices are low and there is a good mixture of branded items and less expensive things. It will cater for all people and tastes, and whilst the name has changed, the bargains are still there, and it will become ever more popular with online shoppers in the UK.

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