Additions Direct Catalogue

Additions direct is the popular online catalogue store that has seen a recent growth in sales and profits. Additions direct has changed hands a number of times over the years, it did used to be owned by argos a few years ago, and is now owned by the shop direct home shopping group who seem to be collecting catalogue companies for fun just recently. This group is a very powerful player in the home retail sector, and they own many well known brands such as littlewoods, choice, very catalogue and numerous other favourite stores.

Additions direct offers a very large range of goods and services, and you will always find big discounts on many items they sell. It is a good idea to check up on the site every week for the best deals, or sign up for the e-mail alerts to keep you informed. With so much competition around in this market, the prices have got to be low or else you will be left behind. This is where additions struggled before, but the buying power of the shop direct group means they will always be among the cheapest prices. Strong competition from tesco and asda should make prices fall even lower as they are all going after the same niche market, the cheaper goods sector of home shopping.

You can order a paper copy of the catalogue at the site, and when you do this you get £10 of your first order. This is not as much as other companies offer but it is still a good deal just for signing up for a copy, and there is no obligation to buy anything anyway so you have nothing to lose really. The online store has the typical set up, with large offers displayed right on the main page, with all the different departments situated at the top of the screen for easy access. Everything is only a few clicks away, so it speeds up your shopping experience. If you have a catalogue handy you can enter the product code into a search box and you will be taken directly to that product.

If you don't have a catalogue then just browse through the online catalogue, it is very easy and simple to use and is set up like all the other shop direct stores. The difference between them all is that each store has its own brands and special offers, although it has to be said that they are becoming the same with what they all offer, and the services available too. Having said that, the ranges at additions direct are very strong, and they have a reputation for selling good quality things at very reasonable prices.

One of the strong points at additions is the electrical items, they have been good at selling them cheaper than the rest, and have a generous amount of products in their current line up. There are over 250 televisions, which is a lot more than most other catalogues, and over 800 computers. That is a huge amount of stock to carry, and it ensures that once you start browsing you will certainly find something you like. The key here is choice, additions are good at keeping you at their site for longer, and this means you will most probably end up buying something. With the prices so cheap you will not find cheaper elsewhere, there is a lot of bulk buying going on to have so many computers and televisions on offer. With such high stock levels there will be big savings on more items, the stock needs to be cleared on a weekly basis. This is why you should sign up for the e-mail updates, you can even selct your favourite departments so you only get updated on the things you are most interested in buying.

The appliances department is equally as impressive, with over 200 cookers, 180 fridges and 200 plus vacuum cleaners. Within each section you will have easy access to the latest deals, some of which are less than half price. You can shop by brand name like Hotpoint, Indesit, Hoover and Dyson, if you are drawn to one favourite make. Must have items are listed, and the top 10 list for each dpeartment is included in the serach bar. These lists show you the biggest sellers, and the items with the largest discounts. The amount you save is shown in red numbers, and you get the original list price to compare with. The item must have been on sale for the original price in the past, so you really are saving that amount. In the past the catalogue companies used to pluck a very high recommended retail price out of thin air to make you think you were saving a lot of cash, when really you were not. That soon got stopped, so now you do save that amount, which is beter all round for customers and shoppers who visit these sites.

If you go to the womens department you will again find a much bigger choice than other catalogues. There are over 500 dresses to choose from, wih top designers and celebrity collections. Brands like Bench, Diesel, Hilfiger, and celebrity ranges from Caprice, Fearne Cotton and Holly Willoughby can be bought. What additions direct also have is the ability to shop by customer rating. Every item has a rating that has been given by previous customers. The top rating is 5 stars, so you can click on the 5 star rating button and see all the best rated items in the womens clothing department. This is a unique way of shopping, and of selling more of the best items, plus it is a lot more honest because it is the customers who decide which is best. You will soon see other catalogues moving in this direction, but you do need a large amount of prodcuts to make it successful. It gains trust as well, because no doubt additions direct would like to give every item a 5 star rating, but they are up front about it, and there are quite a few things with only 1 star ratings.

The men's section has all the top name brands in clothing and footwear such as Nike, Diesel, Firetrap, Ted Baker, Lacoste etc. There are over 500 shoes in this section, much bigger than the rest. Additions has quickly become one the biggest catalogues on the internet, and a lot of money has been poured into them. You have a what's hot this week button, or shop by price, size or brand. There are more top brands available at additions than any other catalogue, and this is the market they are going after. You will not find many own label ranges, this is not what they are about, it is strictly fashion, and lots of it. For example, if you shop by a certain brand name, you can dig deeper by choosing gender, activity, and type of clothing such as tops, sweater, trainers and so on. You can go further and shop by rating as well. Within 3 or 4 clicks you will have found exactly what you are looking for. This is customer service for you.

There is a load of furniture as well, from sofas, cabinets, tables, chairs, bedroom furniture, kitchen and dining room furniture and bathroom set ups. The trends section has the latest contemporary designs from the entire furniture ranges, so you can see what is likely to become hot in the near future. Additions also have over 50 modern collections of furniture items, which are unique to them, and they are very tasteful ans stylish indeed. The prices are high but the quality is good.

Other departments are the kids toys, gifts and jewellery, and the special offers section. Every department has special offers on all the time, and this allows you to browse the best of them in quick time. There are also monthly deals on top of this. An example os the scale of this is that there are currently over 670 reduced items of furniture, and this is just from one department. This goes back to the stock turnover and the need to get rid of as many things as possible to make way for new things. The logistics behind this must be mind bending at times, but additions manage to do it in a clear and user friendly way that keeps the customers coming back time after time.

You can pay for all these goods right away with your credit or debit card, or you can open an account with additions direct and get flexible payment plans. At present there is the pay 3 monthly installment plan which allows you to buy things now and pay for them over 3 months. It is interest free when you keep to the payment schedule. You can always just buy things and pay off the balnce each month, and this is also interest free. If you only pay the minimum amount due each month then welcome to interest payments of over 30%. This is about standard for credit agreements these days, so it is down to you to be careful with it.

Delivery charges are about £3.95 for next day delivery, and more for nominated day delivery. Bigger items link cookers and fridges will be a bit more, and you will need to sort out the delivery when you order. You can have additions direct take your old appliance away with them, and they do offer a connection and fitting service. This costs quite a bit more, for example, delivery, connection and removal of cookers will cost an extra £80 on selected brands. You also need to have the appliance disconnected beforehand or they will not connect the new one up, so make sure you read the small print when you order these services.

Additions direct online catalogue is one of the biggest in the UK. The ranges are huge, and focus on top name brands at decent prices. More and more shoppers are choosing to shop with additions because there are so many cut price items available all the time. One of the best around for sure, with good customer service and satisfaction.