Next Directory Catalogue

The Next directory is certainly one of the most sought after catalogues in the UK. The paper copy has been the foundation of all the recent success that Next have acquired in the last decade. What makes it different from the rest is that you actually have to pay for it, most other catalogue companies offer theirs for free. You can see why you have to pay for it though, as it is a much more professional looking directory than the others. The products have much better pictures, more detailed and well thought out. The actual pages are made from more expensive paper and it is hardbacked as well.

This attention to detail is what separates Next from its competitors. Their goods are aimed at a different market, the slightly more wealthy shoppers to be exact. This places Next in a different market to the likes of argos, tesco and asda, who tend to focus on providing the lowest priced items, and selling more of them. The products old by next are higher quality and more difficult to source, plus most of the items are made especiialy for the Next brand name. The clothing lines are the best example of this in action, and this how they have built their reputation. The high steer stores are mainly focused on selling fashion clothes and accessories, and the online store sells everything contained in the directory such as furniture, appliances, electical goods and much more.

The web site is very good indeed, and has a quality feel about it. Next have used good brand awareness on the site, with a black and white layout that is the same as the colours used on their high street stores. You instantly know you have arrived at the right place when you get to the Next catalogue. The pictures are more detailed and you can expand every picture for a closer look if needed. There are small picture tabs that run on the bottom of the main pictures and you simply click on them to make them bigger. This is a very good invention that adds to the customer experience.

Next also have their own interactive features on the site including Next TV, where you can see behing the scenes footage of fashion shoots from all over the world, and get up to date with the latest fashion trends. The video loads immediately so there is no waiting around which is always good. Next has a worldwide operation these days, and have stores all over the world. You can even see photos of these stores in far away places, and it just shows how big they have become. All the stores are clean and fresh, with an upmarket feel about them, which is in keeping with the quality standards that Next adhere to. hey seem like a very professional organisation.

As for the catalogue departments, well you have huge womens and mens clothing sections, which is hardly surprising as this is the bread and butter for Next, the sector that generates the most profits every year. They have been able to grow and expand very quickly due to their unique ranges that other retailers look on with envy and admiration. We have all seen the shopping frenzy when the big Next sale opens in the new year sales, with people queuing overnight to get their hands on the discounted goods. No other sale generates as much interest, so it is a testament to their brand name and reputation.

The womens department has hundreds of fashion items, from tops, dresses, coats, leggings, jeans, knitwear, sports wear, lingerie, accessories and much much more. Next also now have designer labels in stock from the likes of Miss Sixty, Hilfiger, Polo Jeans and Full Circle, as well as the famous Next branded clothes lines that are very popular indeed. The focus is on quality and finish so the rices are not cheap at all, but they are aimed at the middle class buyers who have more money to spend. You can shop by type of clothing, by collection, by size or by price, and even by brand. This makes it a lot simpler to find exactly what you want.

If you have the Next directory catalogue at hand you can use the quickshop search function and just type in the product code and go straight to it. Next have fashion cover magazines as well with their latest must have clothes, and you can view these covers as they run in a little search photo gallery on the page. Another unique feature that makes things easier to find. The womens section also has many gift items and jewellery such as birthday ideas and gold and silver rings and bracelets. The radiant rings are very popular at the moment and the choice is very good as well.

The mens department is the same, with hundreds of designer goods and next own label products on offer. The best monthly deals can be found and the latest must have clothes are heavily featured. Be sure to look in the offers section, where the items are less than half price. There are not that many things in here, but what is in is very good value for money. Other mens accessories like sunglasses and bags are in this section, which is very extensive indeed.

Next now sell a wide range of home products such as furniture, tables, chairs, sofas and the like. The items are expensive, but of very good quality, and the pictures are well laid out and very clear. Each piece of furniture has a good description and the price is well displayed. There are a few Next furniture collections as well, that feature the trendy designs that are hot at the moment. You can shop by price, colour, popularity, size or by type of furniture. There are even ratings for each product so you can get a good ida of what other shoppers think of the things they have bought. This adds to the trust factor that means so much when selling anything, and being totally honest with customers is a good way of getting some respect.

Electrical items can also be bought at Next, including kitchen appliances, mobile phones, gaming consoles and games, telephones, audio equipment, televisions, dvd players, mp3 players, radios, cameras, and even the latest dvd and cd releases. The selection of televisions is not as big as some of the other catalogue companies, but this will grow in time, and the products are all carefully selected so you get a range of prices and technologies that should suit all tastes and budgets.

When you shop online with Next you will need to register with them. This is done by filling out the requested information when you place an order. You will be given a customer number that will be sent with your order. You can simply pay by credit or debit card online to receive your goods. Alternatively you can apply for a full account which enables you to shop on credit. You usually have to request a next directory catalogue when you do this, and this cost a little over £3. Then you will have a credit check and if you pass this you will then have your very own Next account set up. When buy things they will be placed on your balance, and you will be billed the following month. Pay off the balance and it is interest free, if you don't pay the full amount then the interest charges kick in, at around 2% of the balance owed each month.

Delivery charges are £3.95 no matter how big your order, and you can request next day delivery which costs the same as normal delivery. You can also choose the time of delivery if you so wish. For free delivery you can opt to pick your goods up at your local next store on the high street. This is the new way of online ccatalogue shopping, and makes it far more convenient for customers. Free returns are also available, and you can return anything by post or pop in to your local store and they will do it for you.

Next is growing very quickly, and profits and sales have risen sharply recently. They have a sound brand name and have branched out into selling furniture and electrical goods, based on this strong reputation for providing quality goods and services. The fact that they have numerous high street stores means they can get their products to a large customer base, and the services they offer are as good as any. The online next directory is easy to use, and very professionally put together. You get a feel for the quality of Nxt when you visit the site, and they have done a good branding job. Customer ratings help to make things clearer and far less biased, and they are leading the way with this. A very good place to shop, and one of the best catalogue retailers currently operating in my view.