Woolworths Catalogue

Woolworths have now moved exclusively onlinein the UK after their business went belly up earlier this year. All the high street shops have been closed or sold off, and they have now re launched their web site. This is similar to what littlewoods have done, except they did not go bust, they simply chose to move to the internet. Woolworths will stand a much better chance of succeeding on their internet than they will on the high street. There are lower overheads and operating costs involved, as well as less people to employ and pay wages. The only consideration they need to make is that they operate in a very very competitive market, so they either have to find a niche that no one else has tapped into, or try to focus on cheap prices or quality items. Based on what woolworths have been known for, it will have to be cheap prices on toys and electrical goods.

The site has the same red and white colour scheme that you instantly associate with the woolworths brand, so they have kept some form of continuity going to the internet. The departments focus on kids toys, electrical items like televisions and dvd players, a range of home essentials like curtains, furniture, kitchen appliances and so on. The choice is very good in all these departments, so it looks like woolworths catalogue have retained their list of suppliers from the past.

The home essentials section is new to woolworths so there are some good bargains contained in the pages and many items to look at. You can buy anything from a mirror to a wall clock. They also have an entertainment section full of dvd's and chart cd's as well as games for the popular consoles and ipod accessories. There is also a good selection of cheap dvd's to be had, so it is worth a look. You will find that woolworths is now a part of the massive shop direct group, so this is yet another catalogue that will benefit from their resources. They have already been advertising on national tv, and this will be the best thing for woolworths going forward. The choice of goods and services will grow very quickly no doubt, and help to bring the brand name back to where it once was.