Wednesday 11 November 2009

Kays Catalogue

The Kays catalogue is one of the most well known and respected catalogues out there. They have been trading for many years, and were one of the first catalogue companies on the scene. For many years they competed with littlewoods onlne and Great Universal, as one of the few mail order catalogues. The paper copy was always packed with goods, and it has remained the same to this day. They have bought out a few times as they have struggled to compete with the big players, and they are now owned by the shop direct home shopping group who are slowly taking over the catalogue shopping industry in the UK. No doubt they bought Kays because they were already a well established company who had a large customer base.

The Kays catalogue can be ordered from the web site and this is is free. Most people tend to use their catalogue and go online to order or simply telephone their order directly to one of the customer hot lines which are available all hours of the day and night. If you have a catalogue at hand then you can order on the site with the product number, it is just a case of entering the information in the seach box at the top of the screen. You will then be taken straight to your chosen product, which is a much faster way of doing your shopping. Having said that, the online catalogue is very easy to use, and many customers enjoy browsing through all the departments and choosing things this way.

The layout is much the same as the other shop direct catalogue sites, and it is a proven set up that is user friendly and easy to navigate through. At the top of the home page are all the departments, which are mens and womens, kids and nursery, sports and leisure, home, furniture, electronics, appliances, gifts and jewellery, toys, and finally the offers department where all the latest deals can be found. This catalogue covers most products you will ever need, and the list is pretty comprehensive, with very large ranges of goods in each section for you to look at.

Because any online business needs to grab your attention when you visit their site, you will always fing huge adverts on the main page highlighting the best deals or special promotions that they currently have. Kays is no different and the big promotion at the moment is a 3 for 2 offer on selected items. There is also an introductory bonus of buy now pay in a years time with interest free credit available. Kays also used to have a money off your first order promotion that is still in place, and thisis what most catalogues offer when you sign up with them or order a catalogue from the site.

The womens department has a very large choice of clothing from designer labels to cheaper items, and there are lots of them as well. The more well known brands are Miss Sixty, Firetrap, Diesel and Bench. You can shop by size, price, brand, clothing type such as dresses, tops, jeans, lingerie, and accessories such as hats and ladies leather gloves and so on. There are also a few collections at Kays which are always very popular and very extensive. In fact Kays are not far behind Additions Direct and Littlewoods for choice, but the Kays catalogue was always very big and full of decent stuff. In the womens section there are some very useful buying and style guides, and trend reports as well as a what's hot feature so you can stay in touch with the latest must have clothes and fashions.

The mens section is equally well stocked and there are hundreds of jackets, shoes, jeans, jumpers, suits, trousers and accessories. Another nice touch is the shop by customer rating feature, so you can see what others think of the products they have bought. This is much like what additions direct offer, and is a good way to bring a bit of unbiased opinion to the way we shop. The best products have a 5 star rating and the worst get only a single star. Kays also tell you how many products have a certain number of stars, so you can quickly see all the top rated things. The monthly deals are featured on a small slideshow that runs in the middle of the screen and you just click on that to get instant access to them.

The furniture department has a massive choice in it, and you can shop by room, like dining room, living room, bedroom, kitchen and hall, or shop by product. There are sofas, settees, tables, chairs, coffe tables, side boards, shelves, cupboards, wardrobes, beds, you name it. An example of the choice is that there are over 440 sofas on offer, and even the specialist sofa companies don't have this much in stock. There are interactive features that bring a bit of thought to the furniture as well, and if you shop by room you can see how the pieces of funiture look like when they are actually in the room. Below this is each individual item in it's own little box and you click on it to get the details and the prices. The prices are very reasonable as well, with easy assembly if you want to make them up yourself.

The home department has things like carpets, rugs, curtains, blinds, bedding, lighting and garden accessories and again, the choice is pretty spectacular. ou can filter the search results by price range and customer rating, or shop by product or room. It is very easy to use the Kays online catalogue, which is why they sell so many things year after year.

The electronics section has televisions, computers, video games and consoles, dvd players and mobile phones. This is where some of the biggest discounts are at the moment, with half price offers on many things. Over 800 computers are in stock, from the latest laptops to conventional systems. Well known brands in the electronics market are here such as Panasonic, Samsung and Sony. Thee are in excess of 220 televisions to choose from, with a wide variety of prices and specifications from the latest plasma tv's to small tv's for the kitchen. Bundle deals can be searched for, and you can get a free stand or dvd player with selected tv's. Audio equipment also features heavily and you can buy cheap speakers and microphones as the choice is very good. A very comprehensive range of stock.

The appliances section also has a load of good stuff and a big choice. Here you will find things like fridges and freezers from Hotpoint, Indesit and Swan. You can shop by colour if you want, or by price or rating. Some of the biggest discounts are here, like in the electronics department, so it is worth searching around a bit.

Delivery is free for small items, or next day delivery is £6.95 and is the same for nominated or saturday delivery. You can also use the collect+ service where you can pick up smaller goods from your local store. Kays does not have any high street stores, but they do run a partnership deal with other local stores, and you just use these stores. It helps to avoid waiting in for your items, and is becoming the best way to shop online and recieve goods when you want them. Most people pick them up after work or in their lunch breaks. Another option is to have your goods delivered to your place of work, and this is free, you just need to change the delivery address when you order.

For larger items like cookers and fridges delivery is still free, and usually within 10 days. When you place your order you will be notified of the date and expected time of delivery. You can choose the install and removal service for quite a lot more money. Payment options are pretty diverse too. You can get interest free credit if you pay of the amount owed in time, and the introductory offers give you the chance to buy now pay a year later. You also get rewards if you are a loyal customer in the form of cash back. You need to buy something each season and then in the next year you will receive your reward.

The Kays catalogue is a great success story now, with increased sales and profits. They have good backing from the shop direct group and are moving in the right direction after a few problems not too long ago. A well respected and trusted brand name has helped them out a lot in recent years, and kays is a good catalogue with a very big selection.

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