JD Williams Catalogue

JD Williams are the main rivals to the shop direct home shopping group, and they own and operate over 20 catalogues at the present time. They have been trading for over 100 years have been very successful in this time. Today they are a retail shopping giant. The first thing you notice when you visit the JD Wiliams online catalogue is that it looks totally different to the shop direct catalogue web sites. They seem to follow the same layout and format, the only thing that is different is the colours used.

The site fills up all the screen and makes good use of the limited space, with blue and white colours to highlight everything. Right at the top of the page there ia search box which can be used to find things using the product number. Use this if you have the paper copy jd williams catalogue at hand, it makes it much faster to find what you want. You can order the catalogue from the site if you need it, it is free as well, unlike the next directory. As usual there is a great big banner advert in the middle of the page, promoting the latest special offers. This dominates the whole page and is designed for maximum impact. It has to be a good offer to keep interest, but also be better and different to what the other catalogues are doing. This is where the customer makes the choice, especially the first time visitors.

JD Williams is very focused on womens clothing, just like most of the other catalogues seem to be. Most of the best deals are on clothes, and he womens department has many more items than the mens does. This is down to demand, and knowing who your customers are. The fact is that women spend more time and money on shopping than men do, so they need to be put first and catered to the most. The departments are not as numerous, with a mens and womens section, lingerie, electricals, home and leisure and a footwear department. You will still find the range of goods though, its just that each deparment is bigger than usual.

Looking at the clothes in the womens section, there does not seem to be as wider choice as you get with littlewoods direct or additions direct. There are only 133 dresses compared to over 400 at littlewoods. Each piece of clothing has its own picture and description, and all the phots can be enlarged. The price is under the picture, and it is in red if it is a sale item. Further down you have a interactive slide show of the best deals in each department, and this runs across the screen. You can click on it to go directly to that product if you like the look of it. Everthing is organised very well, and you can shop by occasion, by brand, size, colour or price. JD Williams also supply a very big range of plus size clothing, and seem to have cornered this particular niche. You will also find some collections from well known fashion designers which are always very popular.

The lingerie section is one of the biggest in any catalogue, and there is a bra fitting video to make sure you get the right fit. Lots of good deals in here as well. The footwear section is all about the ladies as well. The men just have a small section that comes under menswear. There is no denying this catalogue is for women first of all. The shoes section has a multiude of boots, shoes, trainers, sandals, flat shoes and slippers to choose from, at very decent prices. Shop by brand if you want, with makes such as clarks, Diva Feet, Free Step, Kickers and lots of others.

There is a wealth of kids toys at JD Williams as well, from all the favourite toy makers. You will find many puzzles and board games, as well as character toys such as go diego go games and transformers, and disney character soft toys and teddy bears. Electronic games can also be bought for teenagers, so there is bound to be something to keep the kids happy and entertained for hours on end.

The electricals has televisions, appliances, computers, home entertainment systems, mobile phones and many other small applainces and electrical items like hairdryers and food mixers. All these are under big umbrella, but it is still very easy to find them all. In this section you will see the best selling items listed on the screen, and a picture and description to go with it and the price. This is a good idea, and it allows you to quickly find out the prices of the most wanted goods. You could easily compare these prices with the other catalogues to get cheapest price. I would imagine that a lot of price watching goes on between the catalogue companies to keep things about the same.

JD Williams will charge you £2.50 for your order, with bigger goods costing a bit more. The lead times are within 5 working days for standard products, with appliances and large items taking longer. The details will be sorted out when you place your order. You can choose next day delivery and this costs £3.99 on top of the standard charge. They do not have the collection point system that the shop direct catalogues can offer.

Payment options are numerous, and you can sign up for a JD Williams account that will get you access to interest free credit, or rolling credit each month. These flexible options are much the same as you will find at the littlewoods catalogue. Insurance can also be taken out on your payments. Incentive plans are also in place, and these vary from account to account. The idea is that the more you shop and pay regularly the more incentives you will get over time. Its a good way to reward loyal customers.

The JD Williams catalogue is one of the most popular on the internet. The main focus is for women shoppers, and it delivers a wide range of selected brands at low prices. A very respected name, and doing very well at the moment.